Advisory for BPO & GBS leaders building into Africa and Southeast Asia.
Southbridge Advisory Limited helps operators design, de-risk and stand up delivery capacity across new geographies — from site selection and business case through to operational build and compliance readiness.
Four ways we work with delivery operators
Engagements are scoped around a specific decision or build — not retained generalist consulting.
Site strategy & market entry
Location and business-case work for new delivery sites, including geographic diversification strategy away from single-market concentration risk.
GBS / BPO operational design
Operating model design covering workforce management, KPI frameworks, hiring and performance scorecards, built for the realities of a new market.
Facilities & compliance readiness
Security zoning, PCI DSS and ISO 27001 readiness planning, and facility design briefs for regulated, client-audited delivery environments.
Vendor & technology enablement
Independent evaluation of CRM, CTI and workforce tooling, plus practical AI-enabled assessment and training builds for frontline teams.
Of every new Global Capability Center built worldwide between 2020 and 2024 landed in India alone — concentration that analysts now frame as a board-level resilience question, not just a sourcing decision. Everest Group has separately named Kenya among the markets entering that conversation.
Kenya vs. your current market
A quick snapshot on two dimensions we get asked about most. Select your current delivery market to compare it against Kenya.
Kenya
Philippines
Disaster & climate risk uses the WorldRiskIndex (Bündnis Entwicklung Hilft / IFHV, WorldRiskReport 2024; scale 0\u2013100, lower is lower risk). Timezone overlap assumes a standard 9am\u20135pm working day in each location.
Rajesh has spent over 20 years building and running BPO and operations teams across customer service, collections, telesales, mortgage servicing, investment banking and healthcare — most recently leading BPO operations for a delivery site in Nairobi. He founded Southbridge to bring that operator's perspective to firms weighing their own move into Africa or Southeast Asia.
Independent, operator-led advisory
Southbridge Advisory Limited is a Hong Kong–incorporated advisory firm built around one specialism: helping BPO and GBS organisations plan and execute expansion into Africa and Southeast Asia.
The practice is led by Rajesh Nair, who brings over 20 years of BPO and operations leadership across customer service, collections, telesales, mortgage servicing, investment banking and healthcare delivery — including hands-on experience standing up delivery operations from the ground up.
Southbridge works directly with the people accountable for the decision: operating leaders, site strategists and functional heads — bringing an operator's view of what a market entry actually takes, not just a slide deck.
Start a conversation
Whether you're weighing a first site outside your home market or reworking an existing footprint, get in touch to talk through the decision.